Marketing and promoting local businesses by Internet Marketers is hot, these days. Folks who know how to use the Internet to sell info-products, tangible goods and promote affiliate programs are veritable geniuses when it comes to dealing with local search.
That’s because they have to be good! If you’re competing in an international marketplace for attention in the search engines, you learn very quickly what works or you fail. Failure leads to learning, which improves your results.
All it takes is one look at practically all local businesses: they’ve got NO Web presence worth talking about. That’s the point: if you’re not remarkable, nobody talks about you!
What that means online is that brick and mortar businesses that don’t show up in the search results of the major search engines are pretty much dead in the water. Taking a local business online properly is not rocket science, but it does require some basic knowledge of SEO, SEM and Internet Marketing. It means putting a Front Door on the business, so to speak.
Local businesses profit from local search when they do it right. They make themselves found for the kinds of keywords that bring them the most revenue and the least amount of aggravation.
Internet Marketers who need help in actually promoting businesses and professionals as a service provider can have a hard time finding it. This is NOT like promoting an ebook, software or tech services online. It’s specialized knowledge.
You can find consultants who will help you do your SEO, backlinking and business planning for this type of market. Take me, for instance. I do that. Of course, I do it for a fee.
You can also get an info-product on the subject here: Front Door Pages Exposed!. Some of you are do-it-yourself types who just need some guidance. Others of you value your time and want someone to handle this stuff for a fee.
Take your pick…
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